CREATIVE CAMPAIGN FOR POPSA PHOTO BOOK
Live life’s little moments forever with custom souvenirs from Popsa.
Their mission is to bring personalised goods to a new audience with the latest technology and the best user experience.
Developed in the British capital’s media hub, Soho, and soon to be found on millions of handsets all over the world.
Unlike others in the gift industry, Popsa’s heritage in tech means that the products are truly mobile-first and are designed with world-class user experience in mind.
Because every picture has a story to tell, and every story deserves to be remembered.
This project was a transformation of cherished moments into a captivating visual journey with the exquisitely crafted Popsa photo book. Each page is a canvas of memories, carefully designed to encapsulate the essence of the special moments. I created a video that goes beyond the ordinary, using 3D space and video transitions that give a cinematic experience.
By creating an enchanting 3D space, the viewer finds himself surrounded by the whimsical allure of a vintage-inspired dreamscape. The air is filled with a sense of cherished memories, and each polaroid frame showcases a moment frozen in time, suspended as if gravity has momentarily released its hold.
The sound of the classic Stivie Wonder tune is creating a happy and uplifting backdrop that complements the visual feast.
Photos dissolve into videos, creating a dreamlike sequences. The colors are warm and inviting, enhancing the emotional connection to each moment. The camera zooms in, highlighting a meaningful element – a smile, a gesture, or a shared glance. This technique adds intimacy, allowing viewers to immerse themselves in the emotion of each moment.
The whole project has an artistic flair, symbolizing the ever-changing nature of our memories.
